To link the Who, Why & How together we have to begin the process of getting comfortable with our message. Yes, I said process. We begin with reflection, but we find out by doing and getting feedback. I’ve had a lot of requests to elaborate on how your own story has shaped your vision of […]
I’ve been discussing the notion of Purpose and the importance of three key elements. So far, I’ve looked at Who we are and Why we are. The third is How we are in the world. There are several views on finding one’s purpose in life. Some believe a greater power ordains one’s purpose. They usually […]
In my last post, I suggested rather than How we do what we do, our customers and clients want to know WHO we are. Same letters – different priority. Thanks to widespread access to news via countless media channels, the internet and social media, consumers are more interested and informed than ever before. They […]
I recently described your Vision as what you aspire to see in the future. You may not see it in your lifetime, but you want to take action to bring your vision closer to reality. Mission defines what you do and how you do it in the present. It contributes to the vision. To test […]
