• Why, Who & What…and why it matters

    Why, Who & What text

    In my last post, I suggested rather than How we do what we do, our customers and clients want to know WHO we are. Same letters – different priority.   Thanks to widespread access to news via countless media channels, the internet and social media, consumers are more interested and informed than ever before. They […]


  • Will the real you please stand up?

    Who we are

    When I talked about Purpose in a recent post, there was a lot of discussion about what or how we define ourselves. I believe the key is the relationship between who we are, why we are, and what we are because it’s multifaceted, i.e. these three components are all interconnected and influence one another at […]


  • Taking Ownership

    On Monday, I spent several hours with someone in an A & E department . By the way, why can’t we call it casualty again? – far simpler. Perhaps it would evoke nostalgic memories of Saturday nights in front of the television with a bottle of red and a packet of crisps. The wait time […]