mission statement

  • Why you should know your Mission from your Vision

    Blog| Shelley Bridgman| Mission from Vision

    Vision and Mission Statements. Your Vision is your why – your aspirations – it charts the way forward. Above all, it’s what you envision the future to look like, even if you don’t know when it will happen. Your Mission statement has a goal therefore, it is the how and the what you do. This […]


  • Why Your Vision Matters to Both You and Your Customers

    Shelley Bridgman Blog - Business Vision

    The world is in a state of flux. There is uncertainty about what needs to be done while we wrestle with whatever we want our world to look like. It follows, your customers are increasingly interested in what you stand for and your business vision for the future. Not just what you do and how […]