Cartoon image of a group of people sitting sharing business ideas

When I was starting out to set up a new business, My mentor gave me an unforgettable piece of advice.

I was beginning to get interested in Psychology & human behaviour, and had been running myself ragged trying to achieve sales. But, like most beginners, I was making a lot of mistakes:

  1. I was trying to sell
  2. I was selling what someone needed
  3. I was sharing my knowledge to impress.

Until one day, my mentor said to me:
“Nobody wants to be sold to. Stop talking, listen to what the person opposite you wants and, if they will allow you, provide what they need.”

That day, my life changed.

I became more Present, learned to listen and put the other person first.