“The two most important days in your life are the day you are born and the day you find out why.”  Mark Twain


When we know who we are, we free ourselves from a self-imposed exile from life, we will see our vision more clearly, connect with our mission, and will become passionate about it. Because we believe in ourselves, the world then believes in us and shares our vision.

Start with your Vision

So, if you want to be an outstanding leader and make a real difference in the world, it’s crucial that you have a clear and compelling vision.

Don’t make it complicated. Your vision should be aspirational, something that inspires you and others to aim for greatness. Start with your dream for the world.

Your Vision

Your Vision ought to be more important than you and maybe not even be fully realised in your lifetime. At the very least, it must be a big enough Vision to challenge you, and meaningful enough to inspire you to strive towards it. Your vision should align with your values and emerging WHY, so that it motivates you to work towards it every day.

Here’s a well-known example.

Perhaps the most important words uttered on 28th August 1963 in Washington D.C when Dr Martin Luther-King made his great speech, were not by him, but by gospel singer Mahalia Jackson, a friend of the Kings, who When Dr King was about to sit down, called out, “Tell them about the dream, Martin! Tell them about the dream!” Dr King instantly connected himself and us to his big Why. The rest, as they say, is history. He prophetically added “I may not get there with you” (more important than you and may not happen in your lifetime)

Your Dream

If you don’t know where to begin to find your Why, start with your Dream then develop it by reflecting on how you could begin to have an impact. Share it with your support network, reflect on it, and share with people you trust. Remember, it’s a process.

“Why” taps into the part of the brain that processes emotions, feelings, and behaviour so when you clearly communicate your values and purpose, you’ll connect with clients and/or customers who share or value those concerns and values. As a Leader, you won’t need to search for followers, they’ll find you.

This is where who you are meets with your why you are.